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Building Materials
Division |
Building
Materials Division
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The two
key business sectors of the Building Materials division are :
(i) Manufacture and
distribution of ceramic tiles
(ii) Trading and distribution
of building materials
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| Manufacture
and distribution of ceramic tiles |
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HLI's
tile manufacturing activities are being carried out by four factories operated
by Guocera Holdings Sdn Bhd ("Guocera").
The four factories are located at :
Kapar
Kluang
Labuan
Meru
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Guocera products are sold throughout Malaysia by our
domestic marketing arm, Guocera Marketing Sdn Bhd
("Guocera Marketing"), which operates through a network
of eleven (11) independent distributors, including Hong
Leong Marketing Co Berhad who in turn distribute
through approximately 400 agents and dealers throughout the country. About 40%
of the Guocera Group's output are exported through its overseas affiliate,
Guocera Marketing Singapore Pte Ltd which has
established operations in Singapore and Hong Kong.
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Guocera
manufacture and distribute a full range of ceramic tiles, including glazed wall
tiles, glazed floor tiles, vitrified homogenous tiles and mosaics. This makes
HLI the largest ceramic tile manufacturer and distributor in the country
with an estimated market share of 35% in the floor and wall tiles segments,
backed by its strong distribution network with more than 400 agents and dealers
throughout the country.
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The largest
of the four (4) manufacturing factories in terms of output is in Kluang, which
is 100% owned by HLI, and accounts for about 65% of the Guocera Group's
combined output. The total combined production capacity of the Guocera Group is
about 26 million square metres of tiles per annum. Actual production will vary
in tandem with demand.
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All four (4)
GTI manufacturing factories have been awarded the ISO 9002 quality standard
certification whilst the Kluang factories had recently been awarded ISO 9001.
Not only are these companies strongly focus on quality drive, they are also
strong technically especially when supported by their own in-house research
company, Ceramic Research Company Sdn
Bhd ("CRC").
CRC is an approved research centre certified by SIRIM under ISO G25. We are the
only tile manufacturer in Malaysia who have our own research centre.
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Apart from the traditional
base of mosaic and floor tiles, Guocera started manufacturing vitrified
homogenous tiles and a range ofwall tiles including:-
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Monoporosa glazed wall tiles (manufactured using a single firing technique)
Third firing wall tiles
(where additional decorative glaze is applied)
Listellos (decorative
rectangular tiles used for borders).
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Embracing
the One Stop Tile Centre Concept,
Guocera promoted and marketed these tiles under one brand name
"Ceramiche Guocera" in 1993. Major local
construction projects like Putrajaya, Cyberjaya, Bukit Rahman Putra Housing
Project, Commonwealth Games Village, KLIA and Marina Bay used Ceramiche
Guocera. Internationally, Ceramiche Guocera has marketed their tiles into USA,
Canada, Australia, Middle East, Hong Kong, Singapore and Europe.
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Additional
Information:
The principal raw materials used in the manufacture of ceramic tiles are clay,
kaolin and silica (which form the bulk of the tile itself), feldspar and
pottery stone (used as a binding agent), pigments and frits (used in the
glazing of wall and floor tiles).
Visit Guocera's web site @
http://www.guocera.com
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Trading
and Distribution of Building Materials
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HLI is
involved in the trading and distribution of building materials through its
wholly owned subsidiary, Hong Leong Marketing Co. Berhad
("HL Marketing").Principal
businesses are the trading and distribution of building and construction
materials including cement, ceramic tiles, paint, steels bars, pipes, wire
mesh, sanitary wares and fittings, ceiling sheets and roofing materials
produced by other companies in the Hong Leong group and third parties.
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HL Marketing currently ranks amongst the top three
building materials trading houses in the country. In terms of distribution, HL
Marketing operates through an extensive network of hardware and ceramic tile
dealers, contractors and developers throughout both East and West Malaysia.
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