Monday, October 5, 2015
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Launch of e-Go
Launch Date : 30 Mar 2004

On 30 March 2004, Hong Leong Yamaha launched its latest 4-stroke automatic commuter, the Yamaha Ego - ' the City Runabout '.

With this launch, Hong Leong Yamaha expects to increase its 15% market share in 2003 to 25% share of Malaysia's motorcycle market in 2004. Hong Leong Yamaha was targeting sales of 1,500 units of EGO per month through its 200 dealers nationwide.

At an affordable sales price of RM 4,188 the new Yamaha Ego is available in light blue, red and blue colours.
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