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Launch of e-Go
Launch Date : 30 Mar 2004

On 30 March 2004, Hong Leong Yamaha launched its latest 4-stroke automatic commuter, the Yamaha Ego - ' the City Runabout '.

With this launch, Hong Leong Yamaha expects to increase its 15% market share in 2003 to 25% share of Malaysia's motorcycle market in 2004. Hong Leong Yamaha was targeting sales of 1,500 units of EGO per month through its 200 dealers nationwide.

e-Go
At an affordable sales price of RM 4,188 the new Yamaha Ego is available in light blue, red and blue colours.
 
   
     
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