Guocera, the holding company of the ceramic tiles business of the Hong Leong Manufacturing Group, is a wholly-owned subsidiary of HLI. The ceramic tiles division is principally engaged in the manufacturing and distribution of a full range of ceramic and porcelain wall and floor tiles.
Guocera is a key player in the domestic market with over 20% market share and is a globally recognized brand in the tiles industry through its export presence over the past 40 years. Guocera has its very own ISO-IEC 17025:2005 accredited research and development centre, one of its kind in South East Asia, to focus on product, quality assurance and innovation. All of Guocera's products meet EN, ANSI, JIS, CCC and ISO quality standards and specifications.
Over the years, Guocera has periodically upgraded its two production facilities located in Kluang in the state of Johor and Meru in Selangor, by adopting advance tile production technologies to keep up with the growing demands in quality and customers expectation. With the introduction of its thematic banner, 'Life's Inspirations' in 2007, Guocera has set the brand apart in the industry and has paved the way for a new future as it continues to evolve with the needs, wants and aspirations of modern lifestyles, understanding, improving and evolving according to customer's needs is a philosophy Guocera abides by. The refurbished gallery in Wisma Kemajuan located in Petaling Jaya was launched in April 2015 with a customer experience centre show casing the latest themes and tiles series.